Prior to the release of the film and while “Once Upon A time in San Francisco – The Black Hatchet” is in development, pre-production and production, we will take short comic books, postcards and posters to “select” North American, South American, European and Pacific Rim Comic-Cons.

​

The goal is twofold: Tap into audiences that are drawn to action, adventure, martial arts and superhero themes and stories; and get the merchandise into the hands of journalists to broadcast the film and comics.

​

Most importantly, the marketing and promotional materials will be uniquely enhanced with interactive Augmented Reality (AR) films, videos and animations that project from the art, thus giving us an advantage to draw in and hold an audience and reporters.

​

Our AR is a verified marketing, promotional, advertising, PR and publicity tool (used by TESLA) that attracts our key demographic of young and affluent comic, movie and cos-play fans with high disposable incomes that are avid shoppers, into fashion and technology plus buy comics and frequent cinema once every four weeks. 

​

Significantly, we will “give away” select comics, postcards and posters. This pre-film release tactic will generate a grass-roots global movement causing fans to become evangelists when they demo the videos to friends and families. Think about it, in advertising, the goal is to get focused eye-balls on a product using a catchy hook.

​

Furthermore, as talent is attached to the project, then the Comic-Con PR tour will attract and build the fan base that will lead to a highly anticipated, sold out, film opening.

​

Once the film is released, then we follow the same AR tactics and strategies to sell the sequels. It is an ongoing campaign that keeps the franchise in front of fans and the media, growing our audience, then using them as spokespeople to hawk the films, one-on-one, when they present the AR interactions.